Introduction to Communication & Cooperation Strategies

Semester: WS 18/19
Lecturer: Univ.-Lekt. Mag. Dr. Harald Katzmair 

In a world of massive information overflow and oversaturated human attention capacities the design of communication and cooperation strategies rely on a deep understanding of network dynamics and general knowledge of the sometimes erratic behavior of complex systems, the basic laws of creating resonance and influencing the human mind as well as knowledge about principles of framing and storytelling.

Goal of this lecture was an introduction into the basic science of communication in networks and practical techniques to develop strategies that are up to the challenge of a world characterized by short attention spans, social segmentation, and generally an increase in divisiveness. The guiding principle of the lecture was Kurt Lewin´s “there is nothing more practical than a good theory”. So we dug into the philosophy of current network science and complexity theory, saw how different narratives resonate within different cultural frames (cultural theory) and learned about the role of the “shadow of the future” in building alliances and cooperative tactics. From the very beginning we applied these models and theories by designing together a practical communication and networking strategy for the following challenge: How to communicate through radically new frames and formats the value of art in education and society?

Group Project
Group: Theresa Hajek, Christina Noitzmüller, Samire Gurgorvic, Lisa-M. Weidl
Topic: Event Organization – Domino Day

We connected the event to following specific communication & cooperation strategies discussed in class as we wanted to focus on e.g. teambuilding, social contact and networks. The goal of the event is the overcome fragmentation of age through teambuilding and communication. One good approach to do so is initiating a Domino Day for Old & Young (no age boundaries).